# Say hello to our new brand As we evolve as a business it’s important to us that we continue to keep our customers front and centre. Here's all you need to know about our rebrand. Canonical URL: https://starshipit.com/blog-content/say-hello-to-our-new-brand **Summary:**_ Starshipit’s brand refresh introduces a clearer visual identity, UI direction and customer-focused story. Review the logo, colour, type and UI 2.0 changes so the update makes sense as a practical product and brand evolution, not just a cosmetic change._ **Today, we launch the next evolution of Starshipit, and it’s not just about a shiny new colour palette (although we’re in love with it!). As we evolve as a business it’s important to us that we continue to keep our customers front and centre.** Developing a rebrand isn’t a small undertaking, we brought in help from some industry experts to help us ensure we created a new identity that fits with who we are – and where we’re going. This rebranding is a new direction for Starshipit visually and a rethink of how we present ourselves to the world. To that end, you’ll see small design changes pop up in the app, across our website, social channels (which you should follow) and more. We’ve also released a new UI for the Starshipit app. UI 2.0 makes your shipping and fulfilment even more efficient. You can now make direct edits to the orders grid and add custom labels to your orders (more on that below). ### Why we made this change - **We wanted a brand that communicated our mission** – We’re the best practice shipping and fulfilment platform that helps retailers save time and deliver great shipping experiences, and it was important to us that our brand reflects this. - **We’d experienced a lot of change and grown at a rapid pace **– Our previous brand had grown organically since the day we started. However, we’ve grown and matured, and we decided we needed a brand identity that could grow with us. - **We’re building a hub for great shipping** – Our customers use our product every day to create better shipping experiences. We want to bring these stories to life so we can help all retailers learn about the benefits of shipping automation. ### Making our customers our heroes A big part of our new brand was to hero our customers and our team who help achieve great things. We worked with fantastic local photographer Reagen Butler to capture some great businesses using Starshipit to deliver great customer experiences. ### Hear from the team who made it happen A brand refresh is a big project, with more than a few moving parts – much like seamless delivery experience. Here’s what the key players had to say about the project. ### Revisiting our values **Updating our brand hasn’t changed who we are as a company – our mission or why we do what we do. **With that in mind, it’s worth looking at our values in the context of our rebrand. ### The key changes **Here’s a speedy round-up of some of the main changes you'll see around the place – from the main things like our company logo through to the smaller tweaks we’ve applied across our website.** ### Introducing UI 2.0 UI 2.0 is the next evolution of Starshipit. We’ve built new functionality into the Starshipit platform, including tags, a returns portal and more, which will make your shipping and fulfilment even more efficient. - [Read our getting started guide](https://support.starshipit.com/hc/en-us/articles/4928214852239-Migrating-to-UI-2-0) ### A closer look at the different elements of our new brand Interested in what goes into a rebrand? Below, we’ve broken down our new logo, colours and type face – and the meanings behind them. ### Our logo The new logo mark is a bold icon that represents the journey or path a package takes from retailer to customer. The Starshipit logomark combines a star + the letter ‘S’. The design of the logo is based on the new stacked modular shapes you'll see throughout our new brand, and the star represents our North Star – which is delivering great shipping experiences. ### Colour and flexibility Our new logo is also quite flexible. We can present it using the full range of our brand colours for different events and content. Our primary colours are blue, cream and a yellow accent. Paired together, we want these colours to feel credible and approachable. ### Typeface We’ve chosen Sharp Grotesk and Pitch Sans as the Starshipit brand typefaces. These typefaces have been selected to communicate the key brand concepts of connection, ease and simplicity. Sharp Grotesk from Sharp Type is the Starshipit brand primary typeface. Pitch Sans, from the amazing New Zealand company Klim Type Foundry, is the secondary typeface. ### Wrap-up And that’s our new brand identity in a nutshell! We’re still the same Starshipit, we’ve just got a new look that we think better represents our mission and the retailers we’re building this product for. From day one, we’ve been on a mission to create the world’s best shipping and fulfilment platform that helps you save time and deliver great shipping experiences. For the most part, this means giving customers a great delivery experience through choice at checkout and allowing them to check where their orders are. We’ve also tried to make shipping overseas as easy as possible and provide best-in-class support for all our customers, regardless of how many orders they ship. ### Deliver great shipping experiences We believe that shipping and fulfilment doesn’t have to be tedious or painful, and in fact can be one of your business's high points – and a reason for customers to keep coming back. So, join us on our journey – we’re only just getting started. Why not start off by looking at our brand-new website? - [Check out the homepage](/home) ## Ready to start automating?