# How Arms Of Eve scaled to $20M using Starshipit

Arms Of Eve is the kind of success story that makes you sit up and take notice – a lifestyle brand that's gone from humble beginnings to a $20 million eCommerce powerhouse in just 9 years.

Canonical URL: https://starshipit.com/arms-of-eve

**Arms Of Eve is the kind of success story that makes you sit up and take notice – a visually-driven lifestyle brand focused on jewellery and accessories, that's gone from humble beginnings to a $20 million eCommerce powerhouse in less than a decade. **Founded by Kerryn and Aaron Langer after relocating from Los Angeles to Australia, they **caught the eCommerce wave** early, turning a passion for accessories into a brand that has grown to over 116k Instagram followers and glowing features in** magazines like **[**Vogue**](https://www.vogue.com.au/shopping/best-affordable-jewellery-brands/image-gallery/b834c397543b68f56e9b98cbf7d06fae)** and **[**Elle**](https://www.elle.com.au/shopping/affordable-jewellery-brands/)**.**

But rapid growth brought shipping challenges that could’ve tripped them up – **hidden costs, carrier complexities, and intricate orders** tested their limits. That is, **until they turned to Starshipit **as their trusted shipping platform.

## Ready to get growing?

### From market stalls to millions

What started as handbags and hats sold at local markets **took off when marketplace The Iconic enabled Arms Of Eve to sell online**, legitimising the brand’s presence and paving the way for further transformation. Today, they’re a **multi-million-dollar lifestyle brand**, selling jewellery, clothing, hats, sunglasses, and more – with **physical stores **lighting up New South Wales and Queensland, Australia.

Known for personal touches like **sustainable packaging**, their personalised **Charm Builder and engraving**, they’ve grown a highly engaged audience.

And behind it all? A knack for planning ahead, with Aaron’s sharp eye on a tech stack that fuels growth and** keeps expenses optimised.**

> “**Starshipit was a game-changer from a cost-saving perspective** and has been a consistent partner ever since.” _Aaron Langer, Co-Founder at Arms Of Eve_

Let’s take a closer look at these challenges, how they tackled them, and **the results that let Arms Of Eve focus on building their brand** (and beautiful charms):

### Challenges: Logistical roadblocks

Arms Of Eve’s rise from a humble home-based operation** to a global brand **wasn’t without its share of shipping struggles. But as their order volumes climbed and product range broadened, their **early attention to a solid logistics setup paid off.**

Hidden fees were lurking around every corner, requiring frequent monitoring, carrier management risked logistical complexities, and their personalised orders **could have pushed the dispatch team to the edge. **

These wouldn’t have been minor hiccups; they would have been critical obstacles derailing their growth. However, they **could all be avoided thanks to the use of Starshipit.**

### Per-label fees stifling growth

Shipping costs were an issue early on in their journey, with many platforms **charging a fee per label, which would have scaled painfully with every order. **This would have been a financial burden that hit harder as their business grew, threatening to **cap their ambitions. **“Some platforms charge you additional label fees for every order you ship, on top of the carrier rate, essentially **penalising you for scaling**,” Aaron explains.

Even negotiating better shipping rates with their carriers would eventually be undermined by shipping platforms **charging additional costs on top of their platform fees.** For a brand with big plans, **this was a cash flow squeeze they couldn’t sustain.**

### Requiring international carrier options

Expanding globally meant navigating a sea of carriers. As they grew, they **required multiple carrier options for different use cases** – moving over to UPS for its express options and Australia Post for standard and local delivery.

Handovers between carriers raised concerns for the team about **tracking gaps and delays, putting the customer experience at risk. **

To tackle this risk head-on, their technology wish list emphasised a need to switch between the best carriers for maximum agility.

> “Whether it’s pulling orders from Shopify, updating our ERP system Cin7, or automatically allocating shipments to the best local and global carriers, **everything runs smoothly through Starshipit**.”

_Adam Harding, Warehouse Manager at Arms Of Eve_

### Complex multi-SKU bundling and partial fulfilments

Personalisation set Arms Of Eve apart, but it turned **dispatch into a logistical puzzle**. With “stacks” (custom bundles like bracelet stacks) and their Charm Builder with custom engraving, their SKUs jumped from around 200 to over 2000, creating a **complex workflow for fulfilment.**

Bespoke orders required **intricate picking, packing, and inventory logic** – think partial shipments for pre-orders or split bundles – something that a home-based system **could not have handled without a huge upfront investment **and ongoing development costs.

Scaling from a smaller operation to a warehouse increased the need for a streamlined system to **process both detailed packing instructions and partial shipments, something Starshipit handled** thanks to its many integration capabilities.

### The solution: Flexible tech leads the way

**Aaron refers to Starshipit as a “unicorn discovery,”** a stark contrast to the high costs they’d been presented by other shipping partners.

### Saving 1000s by eliminating per-label fees

Starshipit tackled the per-label fee issue head-on, providing a flat-rate pricing structure that **removed the financial sting of scaling. **

Unlike other platforms that tacked on charges for every shipment, Starshipit’s approach **saved Arms Of Eve 1000s – funds they could redirect into growing their business** and opening new stores in exclusive areas like Noosa and **Westfield** Bondi Junction.

**Starshipit’s Product Marketing Lead**, David Renwick, expands on this:

> “When brands wish to use **their own** **negotiated carrier rates** as opposed to a shipping platforms** predetermined rates,** many platforms **charge additional fees for every label printed**. This means that when order volume increases, shipping costs follow. For example, **shipping 500 orders per month with a $0.30 per-label fee adds up to $150 in extra charges.** This is effectively penalising brands for growth and creating a disincentive to scale efficiently. **This is not the case when using Starshipit** – instead, retailers are encouraged to bring their own rates, allowing them to control their shipping options, **unlock savings** and thereby **empowering them to scale.**"

This cost-effective model ensured expenses didn’t undermine growth, providing a predictable foundation as their order volumes took off.

Digital Operations Manager, Ian Loo, agrees, "**Starshipit has transformed the way we operate**. It seamlessly integrates with our entire tech stack, **no matter what tools or suppliers we plug in.**"

### Seamless carrier integration

Starshipit brought clarity to Arms Of Eve’s carrier complexity, **consolidating UPS, and Australia Post into a unified,** highly adaptable platform.

The transition to UPS for its U.S. network and speed, then to Australia Post for cost-effective local and standard options, became **effortless with Starshipit’s smooth multi-carrier management** functionality.

Concerns about tracking gaps faded as the platform maintained clear visibility across handovers, **ensuring reliability**.

This agility allowed Arms Of Eve to optimise their carrier choices based on **destination and urgency, supporting their global ambitions** without compromising their stellar service.

### Streamlined complex dispatch processes

Emphasising a key challenge, **Brand Director Olivia Taibel says: **

> “**Shipping jewellery is complex**, especially with our personalised approach – offering a **charm builder, engraving, custom notes,** and sustainable packaging, all of which are carefully assembled by our warehouse team. With so many variables, **Starshipit is essential for keeping our systems connected and ensuring an exceptional customer experience** with every order.”

Starshipit turned Arms Of Eve’s intricate dispatch into a well-oiled machine. Integrated with Shopify and Cin7, **the platform managed their 2000+ SKUs, **handling everything from Charm Builder orders to custom stacks with precision.

**Warehouse digitisation**, including barcoding and scanners, has simplified picking and packing, while support for **partial shipments keep pre-orders and split bundles on track. **

During Black Friday, **Starshipit and its integration partners powered through a 177% order surge, **upholding Arms Of Eve’s **24-hour dispatch **commitment without a hitch.

### Frictionless flex and support from Starshipit

Starshipit has been a consistent ally for Arms Of Eve since their early days, offering** support that adapts to their evolving needs. **

From initial setup with Shopify to later integrations with Cin7 and warehouse management tools, the platform provided **straightforward solutions and responsive assistance.**

**“Starshipit flexed with us – it was seamless,”** Aaron notes, highlighting its reliability as they scaled from a home operation to a multi-store brand.

This ongoing partnership ensured **logistics remained a strength, not a stressor.**

### Results: Growth unlocked

Starshipit’s impact on Arms Of Eve goes **beyond logistics,** it’s about **enabling a brand to thrive** without the burden of shipping headaches.

Since 2016, the platform has delivered **practical, lasting benefits, from operational efficiency to enhanced customer satisfaction.**

These outcomes have given Arms Of Eve the **confidence to chase their vision, **proving Starshipit’s value as a partner in their **$20 million success story.**

Here’s what they’ve achieved:

### A consistent partner since 2016

Starshipit has remained a cornerstone of Arms Of Eve’s tech stack, when eCommerce was a small fraction of sales. As they’ve **grown to a $20 million brand, the platform has adapted to their rising order volumes**, outlasting other tools that couldn’t keep up.

This longevity reflects a **dependable foundation **that’s supported their journey from market stall to **multi-store retailer.**

### Efficiency under pressure

Starshipit proved its **value during Black Friday**, managing a **177% order spike with ease**. The platform’s integrations and digitised warehouse processes ensured **no delays or overtime**, maintaining smooth operations under pressure.

This efficiency allowed Arms Of Eve to **handle peak demand confidently**, reinforcing their brands’ reputation for reliability, even during the busiest seasons.

### Exceeding customer expectations

Starshipit underpins Arms Of Eve’s commitment to **fast, accurate delivery, **enhancing their customer experience.

From **click-and-collect to same-day **Sydney options and **store-to-warehouse splits**, the platform keeps orders flowing seamlessly, meeting their **24-hour dispatch promise. **

This consistency has built trust with their **engaged audience, turning satisfied buyers **into loyal advocates.

> “**My advice to all eCommerce teams is to find the right partners early on.** For us, **Starshipit has been more than just a platform.** From day one, it felt like they were genuinely invested in our success.** They make shipping seamless**, so we can focus on what matters most: our customers."

_Kerryn Langer, Director and Co-Founder at Arms Of Eve_

### Next steps: Ready to optimise for growth like Arms Of Eve?

If you’re looking for a platform that **scales with rapid growth**, simplifies complex fulfilment and supports **global or omnichannel** moves – **[book a custom demo](/book-an-appointment)** with a shipping expert to find out how Starshipit can **adapt to your needs.**

Or jump straight in with a **[free 30-day trial](https://app.starshipit.com/Dashboard/SignUp.aspx)**** **and let the team guide you to shipping success. Sign up today and **discover the difference!**

## Ready to get growing?