80% faster, $20k saved: How Luna Rae wins with mobile fulfilment

“We’ve saved 80% of time on our fulfilment and are now able to pick over 150 orders per person per day. If we wanted to, we could go from a customer ordering a product to being ready for carrier pickup in as little as 5 minutes, syncing that update into Shopify. Making our workforce mobile has saved us over $20,000 on both technology costs and wasted paper.”

Chris Bradley, Director at Luna Rae

But a great product is only half the story. As demand surged, the founding team faced a familiar challenge: how to scale fulfilment without ballooning headcount – and while keeping technology an enabler, not a bottleneck.

After realising the legacy warehouse management system (WMS) they’d started with was no longer fit for purpose, the team decided to make the leap and adopt Starshipit’s app workflow.

Discover why Luna Rae initially sought out a new solution, how they’ve simplified their pick and pack process, and the impressive results they’ve seen.

One of the biggest frustrations for Luna Rae was the fragmented nature of their old fulfilment process. During peak trading periods like Black Friday, switching between systems to pick, pack, and print labels caused costly slowdowns.

Onboarding new staff also proved time-consuming. Training a team member to become confident with the system took several days, which created challenges when scaling headcount quickly during seasonal peaks. This slowed down operations further and reduced flexibility when the business needed it most.

“Training a new staff member on our old warehouse management system took weeks – we had to push through a lot of friction just to get someone started and allocated a lot of internal resources to support.”

Chris Bradley, Director at Luna Rae

Compounding these issues were gaps in order validation, which meant errors would occasionally slip through. For a growing jewellery brand, customer experience and satisfaction is everything. Even a small number of mistakes translate into added costs, unnecessary returns, and customer service headaches.

In short, Luna Rae’s growth ambitions were being hampered by outdated fulfilment workflows. What they needed was a faster, more accurate system that could scale with their business and give them confidence heading into the busiest times of the year.

Chris says: “The old process was clunky and slowed us down when we needed to scale headcount quickly and with confidence.”

Solution: Going all-in on a mobile fulfilment floor

To overcome the limitations of their legacy WMS, Luna Rae adopted Starshipit’s mobile pick and pack app, shifting their entire fulfilment process to a mobile-first, paperless workflow. Instead of juggling paper pick slips and relying on manual checks, the team now relies on low-cost Android and iOS devices and barcode scanners, giving them both flexibility and affordability.

Now, everything is scanned, validated, and tracked in real time across all devices – and they’ve got contingency during peak periods. By using mobile devices with 5G connections, the Luna Rae team has a built-in redundancy in the event of a warehouse outage. Even when the Wi-Fi goes down, order fulfilment doesn’t have to stop.

A flexible pick and pack workflow

“We can switch between three modes; picking, packing or both. First, a team member will use the app's picking mode, scanning items into totes. Another team member in packing mode then scans the tote to validate the order contains the right products and sizes, packs it up and prints the label ready for the carrier to collect. Throughout the process, all order information is updated across all devices for seamless collaboration.”

Chris Bradley, Director at Luna Rae

The team used of the app’s three picking and packing modes to tailor workflows for different order types:

• BAU workflow (small orders) – For simple, single-line orders, staff skip the picking stage entirely and go straight to pack and print. This streamlined, paperless flow moves orders faster without sacrificing accuracy.
• Split pick and pack (larger orders) – For more complex orders, one team member picks items into a tote, another validates and packs. With scanning built into both steps, there’s no reliance on printed slips. “Every order we know for sure is right, even if it’s a new person, because it’s been double-scanned,” says Chris.
• Redundancy workflow (peak reliability) – For high-volume events, Luna Rae can still pre-print slips and labels as a safety net, but increasingly they rely on the mobile workflow. Combined with the phones’ 5G fallback, they keep fulfilling orders even during (rare) Wi-Fi outages.

Onboarding new team members

The mobile app has also made onboarding easier, which is crucial for temporary staff in the peak season. “We had somebody start this week and it took them less than 20 minutes to get going,” Chris explains. “New hires are up and running with 99%+ accuracy almost immediately. It’s like night and day. Turn on the device, scan to make sure you’ve got the right item, scan to validate and print, then you’re done.”

“We could use the Starshipit app’s mobile camera scanning functionality, but we decided to integrate our Socket-scanners using Bluetooth. This works brilliantly, and allows us capabilities such as GS1 support, capturing GTIN, serial codes, and so forth. It really gives us the ability to scale technically as our company grows, and orders become more complex. We’ve got absolute confidence the customer gets what they ordered, since if something gets scanned that’s not part of an order, we get an audible alert from the app warning us of the incorrect pick.” Chris says.

By replacing paper with digital processes and clunky legacy tools with mobile devices and class-leading Bluetooth scanners, Luna Rae built a scalable, efficient, and future-proof fulfilment operation – one that turns speed and accuracy into a competitive advantage.

“Without leaving the app, we can pick, pack and print labels directly from our mobile devices. Since all of the order information is in one place, it reduces wait time on every order, which makes a significant difference during peak sales periods like Black Friday.” says Chris.

Throughput has more than doubled. Where team members once processed around 10 orders per hour using legacy WMS processes, they now complete between 20 and 25. That translates to roughly two minutes per order, including scanning, validation, packing, and labelling. During busy sales periods with temporary staff, this efficiency makes the difference between falling behind and keeping orders flowing smoothly.

Overall, Luna Rae estimates they are operating at around 80% greater efficiency compared to manual or legacy workflows. The automation of validation and the elimination of paper-based steps means less waiting, fewer handovers, and more orders shipped on time.

“I’ve spoken to other people whose process only 10-15 orders per hour – taking four or five minutes for every order. That’s where we used to be too.” says Chris.

By going mobile, Luna Rae doubled throughput, cut label processing time, and scaled sustainably, all while reducing costs and onboarding staff in minutes. Whether you’re looking to future-proof your warehouse, eliminate paper-based inefficiencies, or create a faster, more accurate fulfilment process, we can help you get there.

Book a free, personalised demo with one of our shipping experts to see Starshipit in action, tailored to your workflows. Or, if you’d rather jump straight in, start a free 30-day trial today and experience the difference of mobile-first fulfilment for yourself.

We look forward to helping your team ship faster, smarter, and more sustainably.

“You just don’t know what good looks like until you see it in action. I show people and once they see one of our staff doing 25–30 orders an hour, they’re like, wow!”