One of the most frequent questions we get asked is "what printer should I use?"
If you are new to printing shipping labels or thinking of upgrading your shipping label printer, it pays to have an overview of the factors you need to consider before making your final decision. With so many different brands and printers on the market, we’ve put together a few considerations to help you choose the printer that best suits your label printing needs.
To start with, it’s important to understand the volumes of label printing you’ll be managing and anticipate your future label printing needs.
Shipping automation platforms (like Starshipit) let you automate the process of generating and printing shipping labels. Starshipit also comes with other useful features like out-of-the-box integrations with top couriers (including DHL, Australia Post and FedEx) and tools customise shipping notifications, automate returns and more.
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Once you have an idea of your volumes, the next step is finding out the different label sizes that are required by your chosen courier. Most couriers only support printing labels in a 100x150mm (A6) size, for example Australia Post, Aramex and CouriersPlease.
Often it is dependent on the courier that you are using. For example, NZ Post or eShip require an A4, A5 printer or label printer with 100mm or larger aperture.
eParcel can print labels to A4 sheets (these are usually provided by Australia Post with pre-printed logos). The downside to this is if you only have to print a few labels then you are wasting half of the page. eParcel can print to many different types of printers, including laser, inkjet and thermal.
DHL: All of the printers mentioned for the other carriers are suitable for DHL labels. As with the other carriers, there are many different printer makers and models that will fit the bill.
There is no right or wrong printer as it depends on your shipping volumes. Let’s take a look at the 3 categories of printers and you can evaluate which kind of printer best suits your business needs.
You are probably familiar with the inkjet printer as it’s the most commonly used printer in an office or home. If you are printing only a few labels a day this printer is a good option. However, if you anticipate printing slightly higher volumes you may want to consider a laser or thermal printer.
If you are just starting out, you may want to use an A4 laser printer. These are ideal if you print low volumes of labels. You will definitely be able to print a lot more shipping labels on a laser printer compared to an inkjet printer. However, if you are planning on investing in your eCommerce business and foresee printing higher volumes, especially during peak shopping seasons, you will want to invest in a thermal printer.
If you are serious about your eCommerce business you may want to consider a printer that’s purpose-built for printing shipping labels. Let’s see how a thermal printer stacks up to inkjet and laser printers.
There are 2 different types of thermal label printers. Let’s take a look at what thermal printer best suits an online retailer who wants a dependable product that will not hold up orders.
At Starshipit, we have seen the following thermal printers being used by online retailers to print shipping labels. They are all easily available at your everyday office stationery and tech stores.
Note: The best 4”x6” label printer is the 4XL (the DYMO 450 doesn’t print 4”x6” labels).
If you are shipping large volumes, consider downloading the printer application when using a shipping solution like Starshipit.
Read our guide
If you are printing high volumes of shipping labels and you would like the option of printing at high speeds, consider a shipping solution that can manage high-speed shipping label printing.
With Starshipit, merchants print shipping labels 25 x faster than the industry standard.
Here is a handy Youtube video tutorial to learn more about installing the Starshipit print application.
You can write your own address, but it has to be legible and remember that you obviously still need the barcode label. Integrating with a shipping solution like Starshipit allows you to print your own labels with barcodes. Learn more about how you can set up a plain label courier.
For more information on label printing or Starshipit, please contact our support team.
If you are considering automating your fulfilment process, Starshipit’s cloud solution enables you to manage all your couriers and fulfilment tasks in one place by integrating with a wide range of Australian couriers and eCommerce and business management platforms.
You will be able to display your negotiated rates at checkout, print labels, at high-speed if need be, and the best part is we have FREE onboarding and support to make sure you are shipping happy from day one.
Automate your entire shipping process while delivering better experiences for your customers.
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