TorchMonster

TorchMonster: Ditching post office lines for weekly time savings

2025-10-16

Written by David Renwick

Key points

  • From handwritten labels to bulk printing and automated carrier pickups.

  • Easy, hassle-free onboarding, Sanna and Tim were up and running fast.

  • Scaled from side hustle to major contracts with Starshipit by their side.

When their weekend side hustle ramped up into a full-time business, husband and wife/co-founder team Sanna and Tim found themselves overwhelmed with shipping admin – including daily trips to the post office.

Looking to bring some order to the shipping chaos that’s involved in getting a business off the ground, they started to use Starshipit to manage their shipping. What followed was a shift that can only be described as dramatic: faster fulfilment and smoother operations that have continued to keep pace with their growth.

With an easy setup and handy fulfilment automations that “just work,” TorchMonster now ships smarter, not harder, and they’re ready for whatever comes next.

TorchMonster office

Introduction

NZ success story TorchMonster began as a side hustle during downtime between contract work in the film and TV industry. Co-founders Sanna and Tim started selling high-performance torches to film crew colleagues and outdoor enthusiasts. Orders would trickle in – at first.

“We’d get one or two orders a week,” Sanna explains. “I handwrote every label and walked them to the post shop with my baby. We were just making it up as we went.”

But as word started to get around and their customer base grew, TorchMonster quickly became more than a side project.

Challenge

Key takeaways

  • Manual shipping process was time-consuming and inefficient

  • Previous provider (GoSweetSpot) was unintuitive with poor support

  • Scaling highlighted the need for streamlined fulfilment

From handwritten labels to an overwhelming shipping workload

As TorchMonster grew into a full-fledged business, the manual shipping processes that were manageable in the early days couldn’t keep up. Sanna had been handling every order manually – writing addresses by hand, managing inventory in a home garage, and walking parcels to the post office. There was no automation, no tracking system, and no streamlined process, just grit and late nights. Then the pandemic hit.

During the COVID lockdowns, demand for their torches and accessories skyrocketed. One week alone brought in more orders than they’d seen in the fledgling company's history, exposing just how fragile their fulfilment setup had become.

Format of a Shopify shipping label

TorchMonster briefly trialled another shipping solution (GoSweetSpot), but it only added frustration. The system was difficult to navigate, reprinting labels was “a nightmare,” and they never heard from the support team.

“No one from their team ever checked in with us. I don’t even know if we’re still paying them!”


For a growing business juggling family, logistics, and big opportunities, it was clear they needed a smarter, more intuitive solution, one that would save time, reduce stress, and scale with them. Enter, Starshipit.

Solution

Key takeaways

  • Onboarding was fast and effortless – no training required

  • Automated labels, returns, and tracking streamlined every order

  • Interface and features designed for control, not complexity

As the business grew, TorchMonster needed a fulfilment solution that didn’t feel like another job to learn. Tim, TorchMonster’s co-founder and a longtime early adopter of smart tools, had came across Starship early on and immediately knew it was a fit.

“Tim’s always on the lookout for tools that just make things work better, and as soon as he tried Starshipit, he said, ‘This is so much better.’ It was such a relief to finally have something that felt modern and intuitive.”

Torchmonster

Starshipit fully replaced their need to handwrite labels with a streamlined system that automated their shipping, end-to-end. From label generation and returns to real-time tracking and order editing, every part of the process became faster, and far easier.

I didn’t even need a tutorial. From the moment I logged in, I just got it. Everything made sense. That’s so rare with software, especially when you’re juggling everything else in a small business.”



Now, years later, Sanna prints all of the day’s orders in one go, saving valuable time and reducing room for error during busy periods. Whether she’s editing a shipment, generating a return label, or just checking statuses, Starshipit gives her the control she needs without slowing her down.

“The automations, the ability to edit orders, Starshipit just gives me control without making it complicated. It’s saved me so much time and stress.”

What used to be a time-consuming task is now a smooth, reliable part of the business and one less thing to worry about.

What's the difference between Starshipit and NZ Post eShip?

Simple integrations with carrier partners

One of the biggest advantages for TorchMonster was how easily they could connect Starshipit with their preferred carrier, New Zealand Post.

“I didn’t realise I could just add couriers in the settings – it was that simple,” says Sanna.



From the start, Starshipit’s native integration with NZ Post meant they could start shipping straight away, with no technical setup or complicated onboarding. As they began exploring international orders, the same ease-of-use applied.

Adding new carriers is as simple as selecting one from the list and setting up basic shipping rules. No custom development. No delays.

Whether they’re sending a local overnight parcel or shipping gear overseas, TorchMonster knows Starshipit will handle the handoff, automatically, accurately, and without the headaches.

Ready to make shipping the easiest part of your business?

If TorchMonster’s story resonates with you, there are a few simple ways to experience the same kind of fulfilment flow that helped Sanna and Tim grow their business, without the stress.

You can start with a free, personalised demo from one of our shipping experts. We’ll walk you through how Starshipit works, show you the features Sanna loves most, and help you tailor the platform to fit your unique setup.

Prefer to dive straight in? Sign up for a 30-day free trial and start streamlining your shipping today. One of our team members will check in to offer support as you go.

Or if you’d rather explore on your own, try our interactive demo to get a feel for how Starshipit works behind the scenes.

Ready to start automating?

Automate your entire shipping process while delivering better experiences for your customers.

Start 30-day free trial
David Renwick

David Renwick

David is Starshipit's Product Marketing Lead. When he's not whipping up a fresh new product update or chatting to customers for a new case study, you'll typically find him scoping out coffee spots and talking about what's on at the movies. Connect with him on LinkedIn.

More from this Author

Read our case studies

Arms of Eve
2025-04-10
Case study

How Arms Of Eve scaled to $20M using Starshipit

Arms of Eve
2025-04-10
Case study

How Arms Of Eve scaled to $20M using Starshipit

Starshipit and Luxe Fitness case study
2025-03-14
Case study

How Luxe Fitness ensures accuracy with every order using Starshipit