Remember when you first started out? Getting 20 orders a day was exciting! You could easily handle those yourself. Today, with many more orders flowing in, your manual processes are struggling to keep up. Copying and pasting customer addresses into shipping labels, cross-referencing inventory across multiple spreadsheets, and constantly updating stock levels has likely taken what was once just a minor inconvenience and turned it into a full-time job.
Those manual shipping processes create bottlenecks that slow fulfilment. Disconnected inventory systems lead to overselling and disappointed customers. Scattered stock data makes it impossible to make informed purchasing decisions. What started as manageable growing pains quickly become endless customer service queries, fulfilment delays, and ultimately, missed revenue opportunities.
Left unchecked, these inefficiencies stack up – eating into your margins and turning customer loyalty into frustration. This is the crossroads where many promising businesses stall. The choice becomes clear: evolve your operations or watch growth become your biggest obstacle. And in a market where delivery speed and accuracy drive repeat business, the cost of doing nothing keeps rising.
The fix: A single source of truth
You’ve done the hard part: driving demand, building a brand, growing sales. But now, the very systems that helped you get here are starting to crack. What once worked fine at 20 orders a day can’t keep up with 200. So,what’s the fix?
It’s not just adding more people or more tools. It’s about rethinking the foundation of how your business runs, starting with inventory and fulfilment. You need systems that can grow with you – built not only for the early-stage hustle, but for scalable success.
This is about moving from firefighting to forward-planning. The goal is fewer angry customers, faster fulfilment, and protecting your revenue as you grow.
What you actually need when growth gets messy
Cin7 is designed for retailers who are past the startup stage and are starting to feel the pressure of scale. Unlike platforms that force you into rigid workflows or custom-built solutions that demand IT resources you don’t have, Cin7 prioritises:
- Prebuilt integrations over heavy customisation – so you can connect Shopify, Amazon, eBay, Xero, QuickBooks, and more without needing dev time.
- Real-time inventory sync – so you never oversell again. Your stock levels are always accurate, even as you expand across channels.
- End-to-end automation – orders, product data, accounting, and fulfilment all talk to each other out of the box. No more manual handoffs or missed updates.
- Channel-agnostic visibility – whether you sell online, in-store, or through marketplaces, you get one dashboard with the whole picture. That’s visibility and control, regardless of where or how you sell.
It’s designed to help you scale without sacrificing control or burning resources on patchwork fixes.
If you're not using Xero or QuickBooks, no problem. Cin7 works with dozens of accounting tools, and our integration ecosystem is built to grow with you.
Better Together: Cin7 + Starshipit
While Cin7 handles your inventory and order management complexities, Starshipit specialises in making shipping fast, accurate, and cost-effective. This partnership creates a complete end-to-end solution that scales seamlessly with your growth. Here's how the integration transforms your operations:
1. Automated order flow
When orders arrive through any channel, Cin7 automatically validates inventory availability and passes confirmed orders to Starshipit for fulfilment. No manual data entry, no missed orders, no delays.
2. Real-time inventory updates
As Starshipit processes shipments, inventory levels update automatically in Cin7, ensuring accurate stock visibility across all sales channels. This prevents overselling and maintains customer trust.
3. Shipping intelligence
Starshipit's carrier optimisation ensures you're always using the most cost-effective shipping option while meeting delivery expectations. Combined with Cin7's order prioritisation, you can ensure VIP customers get expedited handling automatically.
4. Tracking and communication
Customers receive automated tracking updates, while your team gets exception alerts for any issues that require attention. This proactive communication reduces customer service inquiries and builds confidence in your fulfilment process.
5. Analytics and insights
Combined reporting gives you visibility into the entire order lifecycle, from inventory turnover rates to shipping performance metrics. These insights help you optimise everything from purchasing decisions to carrier selection.
Real results: Scaling without the stress
Arms Of Eve demonstrates how the right integrations transform growing businesses. Founded by Aaron and Kerryn Langer, this ethical fashion and lifestyle brand expanded rapidly from a single Shopify store to major marketplaces like The Iconic, Wolf & Badger, and Revolve Clothing.
Manual inventory management across multiple channels was tricky. "We were growing really rapidly," Aaron recalls. "Keeping track of stock was such a sore point. We were doing it manually on spreadsheets, and inventory management would literally keep me up at night because I knew we were selling stock we didn't have."
Arms Of Eve implemented Cin7 as their inventory hub, with Starshipit handling all fulfilment operations. This integration created seamless order flow from any sales channel directly to shipping, with real-time inventory updates preventing overselling. They finally had a system that kept pace with their ambition.
The results speak for themselves:
What previously took hours now happens in minutes. The integrated system connects their multiple Shopify stores, major marketplaces, accounting, and Starshipit fulfilment – enabling them to scale globally while maintaining operational control.
With Cin7 and Starshipit working together, Arms of Eve transformed from a local startup struggling with spreadsheets to a global brand shipping worldwide. The operational efficiency freed their team to focus on product innovation and market expansion rather than firefighting fulfilment issues.
Next steps: Ready to scale smarter?
Don't let operational limitations hold back your growth. Get in touch with our team to discuss how Cin7 and Starshipit can eliminate your growing pains and unlock your business's full potential. Your customers are waiting – let's make sure you can serve them at scale.
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Kimberley Hughes
Kimberley is Starshipit's Content Marketing Lead. Her days are filled with creative storytelling and innovative content strategies. Off the clock, she's an all-seasons iced coffee fan, a Catan strategist, and skincare explorer. For a peek into her world, find her on LinkedIn.
