How Arms Of Eve scaled to $20M using Starshipit

Arms of Eve is the kind of eCommerce success story that grabs your attention – a visually-driven lifestyle brand built on jewelry and accessories that has grown into a $20 million powerhouse in less than a decade.

What started as a passion project for founders Kerryn and Aaron Langer quickly transformed into a global brand with a loyal audience, press coverage in outlets like Vogue and Elle, and more than 100k engaged followers on Instagram. But rapid growth also brought new challenges – shipping costs, carrier complexity, and the need to manage highly personalized orders at scale.

That’s when Arms of Eve turned to Starshipit as their trusted shipping platform. By centralizing operations, optimizing costs, and directly integrating with carriers like UPS, the brand was able to simplify fulfillment, maintain exceptional customer experiences, and keep scaling without limits.

From market stalls to millions

What started as selling accessories at local markets soon took off when Arms of Eve embraced online channels, legitimizing the brand’s presence and paving the way for further transformation. Today, they’re a multi-million-dollar lifestyle brand, offering jewelry, clothing, hats, sunglasses, and more – supported by a growing retail footprint and a highly engaged digital audience.

Known for personal touches like sustainable packaging, their personalized Charm Builder and engraving services, Arms of Eve has built a loyal following worldwide.

Challenges: Logistical roadblocks

Arms Of Eve’s rise from a humble home-based operation to a global brand wasn’t without its share of shipping struggles. But as their order volumes climbed and product range broadened, their early attention to a solid logistics setup paid off.

Shipping platform per-label fees stifling growth

Shipping costs were an issue early on in their journey, with many competing shipping platforms charging a fee per label, which would have scaled painfully with every order. This would have been a financial burden that hit harder as their business grew, threatening to cap their ambitions.

“Some platforms charge you additional label fees for every order you ship, on top of the carrier rate, essentially penalizing you for scaling,” Aaron explains.

Even negotiating better shipping rates with their carriers would eventually be undermined by shipping platforms charging additional costs on top of their platform fees. For a brand with big plans, this was a cash flow squeeze they couldn’t sustain.

Handovers between carriers raised concerns for the team about tracking gaps and delays, putting the customer experience at risk.

To tackle this risk head-on, their technology wish list emphasized a need to switch between the best carriers for maximum agility.

“Whether it’s pulling orders from Shopify, updating our ERP system Cin7, or automatically allocating shipments to the best local and global carriers, everything runs smoothly through Starshipit.”

Adam Harding, Warehouse Manager at Arms Of Eve

Bespoke orders required intricate picking, packing, and inventory logic – think partial shipments for pre-orders or split bundles – something that a home-based system could not have handled without a huge upfront investment and ongoing development costs.

Scaling from a smaller operation to a warehouse increased the need for a streamlined system to process both detailed packing instructions and partial shipments, something Starshipit handled thanks to its many integration capabilities.

The solution: Flexible tech leads the way

Aaron refers to Starshipit as a “unicorn discovery,” a stark contrast to the high costs they’d been presented by other shipping partners.

Saving 1000s by eliminating per-label fees

Starshipit solved one of the biggest early challenges: per-label fees. With a flat-rate pricing structure, Arms of Eve could ship more without being penalized for growth.

Unlike other platforms that tacked on charges for every shipment, Starshipit’s approach saved Arms Of Eve 1000s – funds they could redirect into growing their business and opening new retail stores.

Starshipit’s Product Marketing Lead, David Renwick, expands on this:

“When brands wish to use their own negotiated carrier rates as opposed to a shipping platforms predetermined rates, many platforms charge additional fees for every label printed. This means that when order volume increases, shipping costs follow. For example, shipping 500 orders per month with a $0.30 per-label fee adds up to $150 in extra charges. This is effectively penalising brands for growth and creating a disincentive to scale efficiently. This is not the case when using Starshipit – instead, retailers are encouraged to bring their own rates, allowing them to control their shipping options, unlock savings and thereby empowering them to scale."

Seamless carrier integration with UPS

Starshipit also removed the complexity of managing multiple carriers by consolidating them into a single, highly adaptable platform.

The ability to use UPS as their primary U.S. and international carrier gave Arms of Eve reliable speed and reach, while still allowing them to plug in additional carriers for flexibility. With Starshipit’s multi-carrier management, switching between carrier providers was effortless, and tracking visibility stayed intact across every handoff.

This agility meant the team could choose the best carrier for each shipment – balancing speed, cost, and customer expectations.

Streamlined complex dispatch processes

Emphasising a key challenge, Brand Director Olivia Taibel says:

“Shipping jewellery is complex, especially with our personalised approach – offering a charm builder, engraving, custom notes, and sustainable packaging, all of which are carefully assembled by our warehouse team. With so many variables, Starshipit is essential for keeping our systems connected and ensuring an exceptional customer experience with every order.”

Starshipit turned Arms Of Eve’s intricate dispatch into a well-oiled machine. Integrated with Shopify and Cin7, the platform managed their 2000+ SKUs, handling everything from Charm Builder orders to custom stacks with precision.

Frictionless flex and support from Starshipit

Starshipit has been a consistent ally for Arms Of Eve since their early days, offering support that adapts to their evolving needs.

Getting set up with Shopify, then later adding ERP integrations with Cin7 and warehouse digitization, wasn’t just a matter of plugging in tools. Starshipit’s support team worked closely with Arms of Eve to ensure every step was seamless, fast, and customized to their needs.

Unlike other platforms where help can feel transactional or delayed, Starshipit has consistently offered:

• Proactive onboarding guidance to minimize downtime and accelerate setup.
• Responsive troubleshooting when challenges come up, ensuring logistics never become a bottleneck.
• Ongoing consultation to recommend best practices and help the brand get the most out of new features.

Results: Growth unlocked

Starshipit’s impact on Arms Of Eve goes beyond logistics, it’s about enabling a brand to thrive without the burden of shipping headaches.

Since 2016, the platform has delivered practical, lasting benefits, from operational efficiency to enhanced customer satisfaction.

These outcomes have given Arms Of Eve the confidence to chase their vision, proving Starshipit’s value as a partner in their $20 million success story.

Here’s what they’ve achieved:

Efficiency under pressure

Starshipit proved its value during Black Friday, managing a 177% order spike with ease. The platform’s integrations and digitised warehouse processes ensured no delays or overtime, maintaining smooth operations under pressure.

This efficiency allowed Arms Of Eve to handle peak demand confidently, reinforcing their brands’ reputation for reliability, even during the busiest seasons.

Exceeding customer expectations

Starshipit underpins Arms Of Eve’s commitment to fast, accurate delivery, enhancing their customer experience.

From click-and-collect to same-day Sydney options and store-to-warehouse splits, the platform keeps orders flowing seamlessly, meeting their 24-hour dispatch promise.

This consistency has built trust with their engaged audience, turning satisfied buyers into loyal advocates.

“My advice to all eCommerce teams is to find the right partners early on. For us, Starshipit has been more than just a platform. From day one, it felt like they were genuinely invested in our success. They make shipping seamless, so we can focus on what matters most: our customers."

Kerryn Langer, Director and Co-Founder at Arms Of Eve

Next steps: Ready to optimise for growth like Arms Of Eve?

If you’re looking for a platform that scales with rapid growth, simplifies complex fulfilment and supports global or omnichannel moves – book a custom demo with a shipping expert to find out how Starshipit can adapt to your needs.

Or jump straight in with a free 30-day trial and let the team guide you to shipping success. Sign up today and discover the difference!