Written by Starshipit
Showpo is Australia's biggest and fastest-growing fashion eCommerce platform, with customers snapping up their cute playsuits, trendy party dresses, and chic home decor in ever-increasing numbers.
We talked to Danny Efendi, Manager of Logistics & Fulfilment at Showpo about growth and shipping with Starshipit.
The company was started by Jane Lu nine years ago from her parent's garage.
"We've gone from two shelves in a garage to having 4,700 square metre Distribution Centre in Chullora and an LA hub as well. When Showpo first started we were one of the first companies to utilise social media and market our products organically. As Showpo's grown we've gotten better at doing this, and we're not scared of trying new things if the outcome is better for our customers. We're always looking at ways to make our customer experience better."
“We went from a garage to a small warehouse to a 3PL to a much larger warehouse. Our fulfilment has never been stronger. The challenge has been the growth."
“I manage Logistics and Fulfilment for Showpo."
Showpo has over 120 employees across its Sydney headquarters and Distribution Centre, and a number of contractors that support the team.
“We have a wide range of shipping options from standard, express to same-day delivery in Australia. We also export to over 80 countries worldwide. Starshipit was the perfect solution - with very simple integration to our carriers, and minimal setup required."
“One big issue we face was that of unmanifested orders from our last mile partners. This often resulted in hefty penalties by our carrier. Starshipit makes the manifesting process simple and we have never encountered an unmanifested issue since go live with Starshipit."
"Starshipit has a robust and direct API integration with all our carriers and a webhook that allows us to validate addresses on our front. This means that we never encounter unmanifested parcels and this has become a big cost saving for the business."
“Starshipit allows the Showpo Customer Happiness Team to provide our customers with updated and reliable tracking on the spot. It’s extremely clear and user-friendly and gives us heaps of flexibility. This means we can update and print customer's labels quickly, whilst also providing them with accurate tracking information."
"Starshipit can be seen as a premium software solution without the premium price tag."
“We're are looking at becoming the first online retailer to offer same-day delivery Monday to Saturday to all Australian metro including Perth. We're almost there as we currently offer this service to Sydney, Melbourne, Brisbane, and Adelaide.”
“Our company values are 'Think Big: Get Sh*t Done: and Have Fun', and I think they pretty much sum that question up.