Written by Starshipit
Fulfilment automation is made up of a lot of different components, but a key one is the use of rules. Rules are a set of functions that empower businesses to use logic or business ‘smarts’ to automate and streamline their manual processes.
A rule contains both a condition (or multiple conditions) and a subsequent action. When certain criteria meet these conditions, it carries out the action with no manual input. For example, a customer might select express shipping at checkout and you might have a rule that automatically allocates all express shipping orders to a certain courier.
Rules streamline the fulfilment process so you can virtually set and forget, removing a lot of additional clicks and manual decision making.
As an order comes through your eCommerce store and is imported into Starshipit, if it meets the conditions set by our powerful rules engine, the actions are triggered and applied automatically to the orders.
The primary benefit of rules is how much time they save a retailer. The smarter your rules are, the less your staff need to manage order allocation and printing, giving them more time to focus on other, more manual, parts of the business.
Reducing human error in your warehouse is a big one too. The fewer touchpoints, the fewer errors that will occur. The fewer errors, the less likely you’ll have to redo orders which will ultimately cost your business in time and/or money.
Starshipit’s powerful rules engine enables online and omnichannel retailers to automate many key functions, so they barely have to lift a finger.
Assigning orders to different courier services based on shipping method selected by a customer at checkout
Assigning orders to different courier services based on the receiver’s destination address using parameters like street, country, postcode and state
Setting delivery options for particular criteria, like authority to leave or signature required
Assigning orders to a certain child account
Managing dangerous goods
The beauty of rules is that you can create a rule for just about every possible fulfilment scenario. Because of this, you need to be careful that you don’t set rules that effectively cancel each other out.
In Starshipit, our rules engine prioritises rules from top to bottom. This means that as an order comes in from your eCommerce store, every rule from the list will be applied from the top down. If you have rules that try to set conflicting actions further down the list, the uppermost rule will be applied.
The key is to keep it simple. Make your rules logical and intuitive. You can make as many as you like – but that doesn’t mean that lots are necessary. When you start with Starshipit, we suggest setting up a few simple rules.
Then, as you come up with more scenarios or realise there’s a common pattern happening in your warehouse that could be easily automated, add more (keeping the existing ones in mind).
Fulfilment automation makes it easier and faster to get orders out your doors and into your customers’ hands. To start automating your fulfilment today, sign up for a free 30-day trial with Starshipit.