How Luxe Fitness ensures accuracy with every order using Starshipit

New Zealand-based Luxe Fitness has grown from a viral social media startup to a leading eCommerce women’s health and fitness brand. With a focus on premium supplements and lifestyle products, founder Iyia Liu knew that fast, accurate fulfilment would be the key to customer satisfaction – and business success.

To save time on shipping and eliminate order errors, Luxe Fitness turned to Starshipit, which her team now use to ensure every package reaches customers quickly and correctly.

Introduction

The global dietary supplements market is valued at over USD 177 billion (as of 2025) and is projected to grow to USD 258.75 billion by 2029. Iyia Liu saw an opportunity to approach this growing industry from a different angle – by creating high-quality supplements designed specifically for women.

Challenge

Key takeaways

• As Luxe Fitness saw growing order volumes, the team needed a solution to maintain order accuracy.
• Finding the right carrier partners that were able to keep up with business growth was key for Luxe Fitness.

Maintaining order accuracy

As Luxe Fitness started to expand, ensuring that every order was making its way to the customer, on time and without errors, became a growing challenge.

When they were just starting out, the team relied on manual fulfilment – handwriting addresses and processing shipments one by one. While this often works on a small scale for retailers finding their feet, as order volumes start to increase, the inefficiencies can begin to stack up. Staff can struggle to keep up with growing order volumes, leading to shipments going out with incorrect addresses, subsequent delayed deliveries – and frustrated customers.

Finding reliable delivery partners – and a way to manage them

At the same time, securing the right carrier partners became a key challenge. With volumes increasing – both domestically in NZ and internationally – the team needed carrier partners to service their growing order volumes and a way to easily manage multiple carriers.

This is what led founder Iyia Liu to Starshipit.

Solution

Key takeaways

• Starshipit’s automatic address validation ensured no more missed deliveries due to address errors and cut down the chance of human error.
• New Zealand Post proved an able partner for Luxe Fitness and featured a ready-to-go integration with Starshipit.

Ensuring accurate deliveries with automatic address validation

Looking for a solution that could handle her order accuracy issue and the need to manage her carrier partners, Iyia Liu turned to Starshipit.

“[The solution] needed to be stable and reliable, and it needed to offer great customer support,” Iyia says.

Reliable domestic and international shipping with New Zealand Post

For the bulk of their orders, Luxe Fitness partnered with New Zealand Post to ensure fast and reliable deliveries across the country. Thanks to Starshipit’s native integration, the team could get up and running quickly: importing orders, printing shipping labels in bulk, and tracking shipments – all from one platform. What’s more, as Starshipit maintains the integration, the Luxe Fitness team could focus on growing the business – not maintaining carrier integrations.

By leveraging New Zealand Post’s network and Starshipit’s automation features, Luxe Fitness streamlined their fulfilment process, reducing manual work while ensuring accurate and timely deliveries for their New Zealand customers.

Iyia’s last piece of advice for retailers? “Things don’t always go to plan, shipments can get stuck at customs, items can run out of stock, shipments can go missing, the list never ends, and that’s business (and life).”

Are you ready for better shipping experiences?

Ready to simplify your shipping and enhance your global customer experience like Luxe Fitness? Starshipit’s seamless integrations and automation features can help streamline your fulfilment processes, enabling you to deliver a superior service across multiple platforms and carriers.

Start a 30-day free trial or get in touch with us today to discover how we can help your business scale efficiently and meet the growing demands of your customers worldwide.