Written by Starshipit
Luxe Fitness: From social media business to online domination
Starting a business has never been easier – or cheaper – thanks to the internet and social media. It costs nothing to set up a Facebook, Instagram, Twitter or Pinterest account, and it’s free to create a website on many DIY platforms, with affordable monthly payments to run your online business afterwards.
The ease and accessibility of online entrepreneurship gave Iyia Liu almost instant access to her first business. After finishing a commerce degree at the University of Auckland and inspired by Nastygal founder Sophia Amoruso who started selling on Ebay then grew her store into a $100 million dollar eCommerce business, Iyia set up Waist Trainer and Luxe Fitness, eCommerce stores that focus on women’s health, fitness and lifestyle.
In the early days, Iyia used to fulfil orders by handwriting addresses on pre-paid bags. As Waist Trainer and Luxe Fitness boomed, manual processes just weren’t sustainable.
Iyia now uses fulfilment integration software Starshipit which automates the entire shipping process. Starshipit synchronises directly with Shopify so to print a customer’s delivery address it’s literally as easy as clicking a button.
For Iyia, an automated fulfilment app needed to integrate with the other eCommerce platforms she used. It needed to be stable and reliable, and it needed to offer great customer support.
After her shipping provider DHL recommended Starshipit, she did a trial and was very happy with the service and how easy it was to use.
Since signing up to Starshipit, Iyia has seen many improvements in her fulfilment process. Because there’s very little room for error thanks to automation, she sees higher accuracy in addresses.
Printing customer addresses is very fast – she can print hundreds of orders in a couple of hours – which reduces labour costs and allows her team to focus on other parts of the company too.
Keen to add speed, cost and time saving, and efficiency to your fulfilment processes? Sign up for a free 30-day trial with Starshipit today.