Sustainable brand Bhumi Organic Cotton finds online shipping success with Starshipit

Luxury Australian brand Bhumi Organic Cotton has come a long way since the business was founded in 2017. With a mission to pair sustainable cotton products with a world-class delivery experience for customers, founders Dushyant and Vinita turned to Starshipit to make their mission a reality.

Introduction

Dushyant and Vinita saw an opportunity to bring organic cotton to the world without the destruction caused by conventional cotton farming.

The cotton industry is worth over USD 43.96 billion as of 2024, and is expected to reach USD 50.22 billion by 2029, according to recent statistics. With cotton being the backbone of the fashion industry, any movement to more sustainable production is worthwhile – and customers would agree.

Read on to learn about Bhumi’s impressive success story, and which solutions they chose to help them get there.

Challenge

Key takeaways

• ShipStation’s US-centric focus didn’t align with Bhumi’s local needs, prompting them to find a platform tailored to Australian and New Zealand couriers. Starshipit was the perfect fit.
• Starshipit’s carrier integrations and rules engine enabled Bhumi to automate carrier assignments, making international expansion seamless and error-free.

Finding the right shipping automation partner with local support

Before discovering Starshipit, the team worked with ShipStation, a fulfilment automation aggregator based out of the US.

For Bhumi, ShipStation’s US-first focus didn’t match up with their strategy. Most of ShipStation’s services and postal service providers were US-based, which also meant that their customer service team supported technical issues for large US providers. And because their software wasn’t set up for Australian providers, they couldn’t provide immediate support when localised problems cropped up.

The Bhumi team needed a platform that specifically supported Australian and New Zealand couriers, supporting their international growth. That’s what led the founders to Starshipit.

This is what led founders Dushyant and Vinita to Starshipit in the first place:

• Deep carrier integrations: Thanks to seamless integrations with DHL Express and Australia Post, Bhumi could easily link to their carriers for domestic orders (Australia Post) and international orders (DHL Express).
• Rules engine to assign orders: Next, the team took advantage of Starshipit’s rules engine to auto-assign orders to the right carrier, based on the customer’s post code. This eliminated any chance of orders being assigned to the wrong carrier – and ensured customers would receive their orders promptly.

Solution

Key takeaways

• Starshipit’s centralised dashboard allows Bhumi to manage all orders, domestic and international carriers, and tracking in one place, reducing errors and saving them hundreds of hours monthly.
• Integrating Shopify streamlined Bhumi’s order syncing, label generation, and carrier assignments, enabling them to scale efficiently.
• Branded tracking and notifications reduced customer order inquiries by 50%, ensuring Bhumi’s brand experience stayed strong from purchase to delivery.
• Starshipit aligned with Bhumi’s sustainability goals, reducing waste through automated fulfillment, shipping notifications, and packaging recommendations.

Managing shipping in one place

With Bhumi growing rapidly both domestically and in new international markets, managing an increasing volume of orders efficiently became a priority. Now, Starshipit's centralised shipping dashboard is the hub for the team to manage every stage of their order fulfillment process.

Starshipit enabled Bhumi to manage sales, inventory, and deliveries in one place, eliminating the need for multiple systems and reducing complexity across their tech stack. With all orders, carrier options, and tracking details accessible from a single platform, Bhumi’s team was able to quickly identify which orders were in progress, which needed attention, and which had been successfully dispatched.

This streamlined workflow reduced manual errors and saved the team hundreds of hours each month, which could be better spent on growth and scaling initiatives.

As their order volumes grew, they knew they'd have to address shipping. Thankfully, Starshipit’s deep integration with Shopify meant it was a recipe for success.

With orders automatically syncing between Shopify and Starshipit, Bhumi could efficiently generate shipping labels, assign carriers, and track orders – all without needing to hop between platforms. Together, Shopify and Starshipit enabled Bhumi to scale smoothly while delivering a seamless customer experience.

Giving customers a 5-star delivery experience

Bhumi is on a mission to redefine cotton’s role in the fashion industry. And, with such high-quality products heading out the door, founders Dushyant and Vinita wanted to be sure that the brand experience was consistent up to the moment a customer received their package.

For many businesses, the delivery experience is where things often fall flat. Whether that’s due to having the wrong delivery options at checkout, missed deliveries, or customers feeling out of the loop and needing to enquire about their orders.

Starshipit had already helped the team solve the issue of getting orders out the door, now the second major solution could come into play. Using Starshipit’s branded tracking and shipping notifications features, the team could design order notifications consistent with the Bhumi brand, reducing ‘Where is my order?’ queries by 50%!

Now, founders Dushyant and Vinita know that from the moment a customer clicks ‘Buy now’, they’ll be in good hands until their order arrives.

“Sustainability is at the core of Bhumi’s brand identity. From the sourcing of organic cotton to our manufacturing processes and packaging, every aspect of our business from seed to shelf is geared towards minimising our environmental impact,” say Dushyant and Vinita.

Starshipit is a natural partner for Bhumi, giving retailers the tools to make real change when it comes to sustainability:

• Automating the fulfilment process – Using fulfilment automation software like Starshipit can significantly reduce the man-hours and waste associated with your supply chain.
• Shipping notifications to reduce missed deliveries – Keeping customers in the loop about where their order is helps to reduce the chances of a carrier needing to leave a card to call, and either having the carrier attempt redelivery or forcing the customer to drive to a depot.
• Recommended packaging – Starshipit’s machine-learning packaging feature analyses each order and determines the right packaging size automatically, so businesses can reduce packaging waste and stay on top of packaging expenses.

Are you ready for better shipping experiences?

If this success story has got you thinking, there are multiple avenues to start enjoying the same type of growth Bhumi has achieved.

If you’d prefer to be shown how it all works, we can offer you a free, personalised demo of Starshipit with one of our shipping experts. They can walk you through the different capabilities of Starshipit, as well as help you discover how Starshipit could work best for your specific brand and industry.

Or, if you’re ready to try it for yourself, you can sign-up for a free 30-day trial right now, and a member of our team will reach out to assist you shortly.

You can also view our interactive demo right here. We look forward to seeing you on the other side of shipping success!