Starshipit and Bhumi case study

Bhumi Organic Cotton: From luxury instore boutique to stylish online success


Written by Starshipit

Bhumi Organic Cotton: From brick-and-mortar boutique store to online success story.

What began as a passion for Mother Earth and mankind has become a successful luxury Australian brand that puts sustainability and human rights first.

Meet Bhumi Organic Cotton

After spending many years travelling with a background in health and a Masters in International Public Health, Vinita Baravkar felt compelled to tackle some of the things that happen behind the scenes in the cotton industry and raise awareness of child labour, sweat shops and poor working conditions. What resulted was Bhumi Organic Cotton, a thriving online boutique that sells luxurious yet sustainable products for bed, bath, table and body, all of which are ethically made in Fairtrade factories using premium organically grown cotton, no harmful pesticides, no toxic dyes, and no child labour.

Originally a brick-and-mortar boutique store in Australia’s Melbourne, Bhumi soon became too in-demand for the confines of their four walls. A website gave them the chance to sell and ship all over Australia and further afield. Once they’d decided on their eCommerce platform of choice – Shopify – it was time to sort out shipping.

Starshipit x Bhumi Organic Cotton

Initially the team worked with ShipStation, a fulfilment automation company based out of the US. The challenges they found with ShipStation mostly revolved around their US-first focus. A lot of their services and postal service providers were US-based, which also meant that their customer service team supported technical issues for large US providers. And because their software wasn’t set up for Australia providers, they couldn’t provide immediate support when localised problems cropped up.

The Bhumi team needed a platform that specifically supported Australian and New Zealand couriers, had the ability to customise and send notifications to customers at every step of the sales and fulfilment journey, and had a great support team should they ever need a helping hand. The solution was Starshipit which integrates with all the major domestic and international courier providers and made it much easier to manage sales, inventory and deliveries. The ability to send customers automated shipping notifications at every stage of the parcel’s journey reduced the amount of customer enquiries Bhumi received by about 50%.

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