how to guide klaviyo emails

Klaviyo shipping confirmation emails: The ultimate guide


Written by David Renwick

Want to learn how to create Klaviyo shipping confirmation emails which are super-powered by Starshipit? Discover how in our guide...

In the dynamic world of eCommerce, every interaction with your customers is an opportunity to create a lasting impression. One interaction that often gets overlooked but holds great potential is the humble shipping confirmation email.

In this guide, we'll explore how this routine communication channel can be transformed into a powerful tool for customer engagement, satisfaction, retention – and business growth. The best part? You can get started using the tools you already have at your disposal: Klaviyo and Starshipit.

We’ll dive deep into the key aspects of what makes a great Klaviyo shipping confirmation email, equipping you with the knowledge (and examples) you need to make them work wonders for your online store. Then, we’ll show you how to get started.

Ready? Let’s dive in!

What is Klaviyo?

If you’ve been in the eCommerce game for some time, chances are you’ve already come across Klaviyo. But for anyone needing a quick recap, Klaviyo is a marketing platform designed to help businesses send personalised and targeted emails to their customers.

While primarily designed around the needs of eCommerce retailers, Klaviyo’s tools can help any business connect with their audience, understand their preferences and behaviors, and send them relevant messages.

Note: Check out this page on the Klaviyo website to learn a bit more about what they offer.

Why are shipping confirmation emails important?

Times have changed. It's no longer good enough to simply send out an order – your customers want confirmation that they’ve placed the order, and then regular updates throughout the delivery process. This is part of what’s known as the post-purchase journey.

In fact, one study found that post purchase emails have an open rate of 40% – far and away higher than any other common marketing email.

Here’s why post purchase communication is so important:

  • Keep up with customer expectations: Customers expect timely and accurate updates on their orders. Shipping confirmation emails fulfill this expectation by providing real-time information about the status of their purchase, including tracking details.
  • Opportunity for engagement: Shipping confirmation emails provide an opportunity to engage with customers. You can use these emails to promote related products, offer discounts for future purchases, or encourage social media sharing, thereby increasing customer lifetime value.
  • Customer service: If there are any issues with the order or delivery, shipping confirmation emails serve as a channel for customers to get in touch with your customer service team, allowing you to address any problems promptly.
  • Keep your brand top of mind: These emails are a chance to reinforce your brand. By designing your shipping confirmation emails to align with your brand's aesthetics and messaging, you can maintain a consistent brand image throughout the customer journey.

Understandably, getting these emails right can be a bit tricky if you're starting from square one. Don’t worry, it’s easy with the right tools!

klaviyo workflow illustrated

How to set up Klaviyo shipping confirmation emails

As a marketing automation tool with a strong suite of email-specific functions, Klaviyo is a great option to build your shipping confirmation emails, but where do you get shipping details? This is where a shipping automation platform like Starshipit comes into play.

Using Klaviyo and Starshipit together

When you integrate Starshipit with Klaviyo, you’re essentially using Starshipit to “power up” your Klaviyo emails by automatically sending through shipping events from Starshipit.

This means instead of you or your team needing to deal with “Where’s my order” queries from customers, you can create and send personalised emails from Klaviyo using shipment status updates from Starshipit. That way, your customers will always know where their package is.

Key benefits of using Klaviyo with Starshipit

Enhance your post purchase experience

Keep customers informed about the status of their orders, reducing enquiries and keeping them happy.

Personalise your shipping notifications

Tailor messages to your individual customers, offer targeted product recommendations, integrate your loyalty programs and more.

Access detailed analytics

Use Klaviyo to understand customer engagement, refine your messaging, and make data-driven decisions to improve your strategy

Setting up Klaviyo and Starshipit

We’ll assume you’ve already signed up to Klaviyo and are familiar with the basics of building emails and flows. If not, Klaviyo has some great content to guide you.

With Klaviyo set up, the next step to integrate it with Starshipit. We’ve got this guide which can walk you through the process. Then, simply continue with that guide to learn how to create email notification flows in Klaviyo, based on tracking status events sent through from Starshipit.

Once you’ve setup Starshipit and Klaviyo, you can personalise and tweak your emails. In other words, the fun part!

Personalise your Klaviyo shipping confirmation emails

When you’ve got your emails set up to trigger based on the shipping events you’ve chosen (out for delivery, delivered, etc), you can personalise each email to enhance how effective it is.

Here are some tips for effective personalisation:

  • Cover the basics: Use their first name, and provide specific information about the customer's order, such as the products ordered, order total, and estimated delivery date.
  • Recommend related products: Analyse the customer's purchase history and suggest related or complementary products they might be interested in.
  • Tailor your messaging: Customise the message based on the customer's purchase history, such as thanking them for being a loyal customer or welcoming first-time buyers.
  • Exclusive offers: Offer personalised discounts or promotions based on the customer's purchase history or preferences to encourage future purchases.
  • Loyalty program updates: If applicable, update customers on their loyalty program status, points, or rewards.

Analysing the performance of your Klaviyo emails

Looking into the performance of your Klaviyo shipping confirmation emails is crucial for iterating and achieving better results over time. Here are some tips for analysing email performance:

  • Collect key metrics, including open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate and revenue generated.
  • Segment your email performance data to compare results among different customer segments, email types, or campaigns. This helps identify what works best for specific audiences.
  • Look for trends and patterns in your data. For example, do certain subject lines consistently yield higher open rates? Are particular products or offers driving more conversions?
  • Monitor how engagement with your emails changes over time. Identify peak engagement periods and use this information to schedule future emails for optimal open and click-through rates.
  • Collect feedback from recipients through surveys or feedback forms to gain qualitative insights into their email experience and preferences.

Finally, continuously test new ideas and strategies to optimise your email marketing efforts. Small tweaks can lead to significant improvements over time!

Case studies: Successful shipping confirmation email examples

As they say, a picture is worth a thousand words. With that in mind, check out these two guides we’ve put together which cover some great examples of shipping emails – including what makes them stand out.

Flora & Fauna tracking page

Shipping emails: The best examples, with free templates

An in-depth guide explaining the types of shipping emails typically sent at each stage of the shipping journey, with examples and templates.

Read the guide
Branded tracking customer notifications

8 amazing examples of order tracking + emails

Another guide, covering 8 examples of order tracking experiences, including emails and order tracking pages – from real Starshipit customers.

Read the guide

Wrap up

Every customer touchpoint holds the potential to leave a lasting impression. Among these, the often-underestimated shipping confirmation email stands out as a powerful tool retailers can leverage. By reading our guide, hopefully we’ve given you the insights and real-world examples you need to elevate your own email strategy.

But remember, to truly supercharge your shipping emails, consider using Starshipit with a platform like Klaviyo. Our integration with Klaviyo enables you to sync shipping events and status updates with your Klaviyo account. You can use these as part of your Klaviyo email flows and to personalise emails. This pairing can ensure your customers stay informed about their orders effortlessly.

So, why wait? Take the next step towards delivering exceptional post-purchase experiences by starting a free trial of Starshipit today.

Ready to start automating?

Automate your entire shipping process while delivering better experiences for your customers.

Start 30-day free trial
David Renwick

David Renwick

David is Starshipit's Product Marketing Lead. When he's not whipping up a fresh new product update or chatting to customers for an exciting case study, you'll typically find him scoping out coffee spots and talking about what's on at the movies. Connect with him on LinkedIn.

More from this Author