Written by David Renwick
Want to learn how to create Klaviyo shipping confirmation emails which are super-powered by Starshipit? Discover how in our guide...
In the dynamic world of eCommerce, every interaction with your customers is an opportunity to create a lasting impression. One interaction that often gets overlooked but holds great potential is the humble shipping confirmation email.
In this guide, we'll explore how this routine communication channel can be transformed into a powerful tool for customer engagement, satisfaction, retention – and business growth. The best part? You can get started using the tools you already have at your disposal: Klaviyo and Starshipit.
We’ll dive deep into the key aspects of what makes a great Klaviyo shipping confirmation email, equipping you with the knowledge (and examples) you need to make them work wonders for your online store. Then, we’ll show you how to get started.
Ready? Let’s dive in!
If you’ve been in the eCommerce game for some time, chances are you’ve already come across Klaviyo. But for anyone needing a quick recap, Klaviyo is a marketing platform designed to help businesses send personalised and targeted emails to their customers.
While primarily designed around the needs of eCommerce retailers, Klaviyo’s tools can help any business connect with their audience, understand their preferences and behaviors, and send them relevant messages.
Note: Check out this page on the Klaviyo website to learn a bit more about what they offer.
Times have changed. It's no longer good enough to simply send out an order – your customers want confirmation that they’ve placed the order, and then regular updates throughout the delivery process. This is part of what’s known as the post-purchase journey.
In fact, one study found that post purchase emails have an open rate of 40% – far and away higher than any other common marketing email.
Here’s why post purchase communication is so important:
Understandably, getting these emails right can be a bit tricky if you're starting from square one. Don’t worry, it’s easy with the right tools!
As a marketing automation tool with a strong suite of email-specific functions, Klaviyo is a great option to build your shipping confirmation emails, but where do you get shipping details? This is where a shipping automation platform like Starshipit comes into play.
When you integrate Starshipit with Klaviyo, you’re essentially using Starshipit to “power up” your Klaviyo emails by automatically sending through shipping events from Starshipit.
This means instead of you or your team needing to deal with “Where’s my order” queries from customers, you can create and send personalised emails from Klaviyo using shipment status updates from Starshipit. That way, your customers will always know where their package is.
Keep customers informed about the status of their orders, reducing enquiries and keeping them happy.
Tailor messages to your individual customers, offer targeted product recommendations, integrate your loyalty programs and more.
Use Klaviyo to understand customer engagement, refine your messaging, and make data-driven decisions to improve your strategy
We’ll assume you’ve already signed up to Klaviyo and are familiar with the basics of building emails and flows. If not, Klaviyo has some great content to guide you.
With Klaviyo set up, the next step to integrate it with Starshipit. We’ve got this guide which can walk you through the process. Then, simply continue with that guide to learn how to create email notification flows in Klaviyo, based on tracking status events sent through from Starshipit.
Once you’ve setup Starshipit and Klaviyo, you can personalise and tweak your emails. In other words, the fun part!
When you’ve got your emails set up to trigger based on the shipping events you’ve chosen (out for delivery, delivered, etc), you can personalise each email to enhance how effective it is.
Here are some tips for effective personalisation:
Looking into the performance of your Klaviyo shipping confirmation emails is crucial for iterating and achieving better results over time. Here are some tips for analysing email performance:
Finally, continuously test new ideas and strategies to optimise your email marketing efforts. Small tweaks can lead to significant improvements over time!
As they say, a picture is worth a thousand words. With that in mind, check out these two guides we’ve put together which cover some great examples of shipping emails – including what makes them stand out.
An in-depth guide explaining the types of shipping emails typically sent at each stage of the shipping journey, with examples and templates.Read the guide
Another guide, covering 8 examples of order tracking experiences, including emails and order tracking pages – from real Starshipit customers.Read the guide
Every customer touchpoint holds the potential to leave a lasting impression. Among these, the often-underestimated shipping confirmation email stands out as a powerful tool retailers can leverage. By reading our guide, hopefully we’ve given you the insights and real-world examples you need to elevate your own email strategy.
But remember, to truly supercharge your shipping emails, consider using Starshipit with a platform like Klaviyo. Our integration with Klaviyo enables you to sync shipping events and status updates with your Klaviyo account. You can use these as part of your Klaviyo email flows and to personalise emails. This pairing can ensure your customers stay informed about their orders effortlessly.
So, why wait? Take the next step towards delivering exceptional post-purchase experiences by starting a free trial of Starshipit today.